Designed to provide protection from UV rays while preserving hair color, Rival Heat Shield is enriched with antioxidants and keratin to promote lustrous, voluminous hair. It's a lightweight formula that imparts hold without weighing hair down, leaving it looking radiant and glossy. With hydrating oils like jojoba and safflower, this heat shield helps moisturize and add shine to dry or chemically-treated hair. Infused with keratin, it offers thermal protection and a light hold to help strengthen hair every time you use a styling tool. Apply consistently to shield hair from heat damage.