BEAUTIFUL BLONDE - Enhances lighter shades and maintains natural tones and highlights
EXPERTISE IN BLONDE - A salon-quality shampoo that is free of parabens, phthalates, ammonia, and silicones
GENTLE ON COLOR-TREATED HAIR - John Frieda Go Blonder Shampoo enhances blonde tones in both color-treated and natural hair, as well as highlights and low lights
ETHICAL & VEGAN - A cruelty-free shampoo for blonde color-treated hair that aligns with your values
SUSTAINABLY RESPONSIBLE - Made with 50% recycled materials, showcasing John Frieda Team's commitment to ethical and sustainable products.